It is needless to say that millions of people are using the internet across the globe. However, something worth considering is the fact that the majority of them are searching for something USEFUL over the internet. Most importantly, they are seeking investment opportunities and financial services; checking listings of real estate, exchanging their words with newsgroups, searching for highly demanded products and services, or looking for great medical advices. Whatever their online activity is, they share something common: They want information that will solve even their basic problems.
Are you thinking what is in it for you? As a thriving entrepreneur, the growing usage of internet is a great opportunity for you to reach your target audience online. Does it make sense? Yes, it does! This is simply because USEFUL INFORMATION is now considered a hot product! In other words, call it “Information Product”, something you can sell or distribute to your customers with your actual product or service.
To benefit the most from this irresistible demand for useful information, the first and foremost step is to identify an effective way to package as well as distribute your information products online. This is when the role of eBooks comes in.
Simply put, an eBook is an electronic book. However, what makes it different from a printed book is the variety in its content. An eBook is not limited to just words and odd charts. Instead, it contains ANYTHING your target audience sees over the internet. This includes audio and video files within the eBook! This is one of the reasons why small businesses have made their way to win their customers through their eye-catching product demonstrations incorporated in their eBooks.
How to Make eBook and Use It as a Marketing Tool to Increase Your Sales
There isn’t a single way you can make the most from your eBook. Since your goal is to move ahead of the competition, you need to push your limits too! However, an eBook can help you ease this task even further without the extra hard work. Don’t believe us? Have a look below and learn how to make eBook that helps you generate maximum sales leads drastically:
Pitch Your Product by Recording a Video Presentation
You never know when the creatively-made sales pitch video of your product goes viral! Don’t miss this profitable opportunity and record your video presentation right now. There are high chances that you will reach the majority of your customers online easily.
Create a Mouth-Watering Demonstration of Your Product
Have you noticed why so many people want to see how a product works before buying it? It may be true for your customers too! Keep this insight in your mind, and include a product demonstration in your eBook. When your customers will read it, they will be easily induced to buy your product or service.
Say “YES” to Preview Chapters
Once your visitors are on your website, the first few chapters of your eBook can be the reason for their next visit. So, even if you want your customers to pay for your eBook, give them access to those “preview” chapters of the eBook. This way, they will be able to get an idea of the usefulness of your eBook. After reading chapter 1 and 2, they may want to read more! Provide them this offer: “Unlock this entire eBook by paying as low as this much dollars.” They will happily pay to get your valuable information.
Provide Free Trials of Your eBook
Offering free trials of your eBooks do not only give readers partial or full access to information related to your business for a limited period of time, but are equally beneficial for your own business. All you need to do is to collect the basic information of your customers who are interested in this free trial. This way, you can have great knowledge of your target audience.
Get Hold of Industry Experts, and Include Their Interviews in Your eBook
Your customers may not only be looking for “authentic information”, but “authentic people” as well. Does your eBook comprise of guidelines and insights from such people too? If not, then you still have an amazing opportunity. Approach the industry experts in a professional way, explain to them why you need their support, and conduct their interviews. Once you have compiled in your eBook their suggestions related to a topic your readers love, you may look forward to an increased level of exposure, leading to the wider base of your customers. What’s next? Once you have learnt how to make eBook that drives sales, it’s time to see your business grow!